Friday, September 11, 2009

An Effect

Piles of magazines once cluttered baskets in my home. Honestly, I cannot remember the last time I was tempted by an issue of Family Circle, etc., always well marketed at supermarket checkouts. "Guilty" as charged. Blame it on the economy, if you choose. Personally, I attribute the cutback to Mac.

Quoted from an August 31st NY*TIMES*ARTICLE
"Women’s magazines, which rely more heavily than most on newsstand circulation, were among the hardest hit. Single-copy sales of Ladies’ Home Journal fell 46 percent, Better
Homes and Gardens 35.5 percent, Redbook 23.5 percent, Family Circle 22.5 percent and Women’s Day 22.4 percent. The magazine with the highest single-copy circulation in the business, Cosmopolitan, lost a relatively modest 7.8 percent.

Single-copy sales suffer more than subscriptions during recessions, as people refrain from impulse buys, and higher unemployment means fewer commuters passing newsstands."

My magazine of choice today: TIME*ONLINE