Thursday, July 1, 2010

Motive?

The RECORD had lost a lot of weight; recent issues were down-
right skinny. Hmmm... budget cuts come in all shapes and sizes, wouldn't you agree? The new, short format fattens up the belly of the news just a tad.

It all started with coffee. Remember the size of the can that once held a pound? Then came some trickery to fool us into neglecting a three-ounce downsizing of product.

What's next?